For the presentation of the JOOP! Fall/Winter 2012 collection during the Berlin Fashion Week, we developed a shelf-like presentation system made from wooden poles and powder-coated metal sheets. The sheets can serve as shelf boards or can be hanged like shingles to cover the sides of the structure. The versatile system could easily be adapted to the various needs of presenting the women´s and men´s collections as well as the accessories. The vibrant colors of the shelf boards have been chosen to accompany the different themes of the collections.